In 1892, William Fuld became the owner of the Kennard Novelty Company, which had developed the final form of the talking board. He then renamed it the Ouija Novelty Company. Fuld was such an enthusiastic promoter, even claiming that he had invented and named the board, that his name is still associated with it, and its actual originators are mostly forgotten.
Capitalizing on public fascination with the exotic and mysterious far east, Fuld declared that Ouija was the Egyptian word for good luck. It's more likely, however, that he derived the name from the Moroccan city of Oujda.
Fuld went on to sell millions of talking boards, as well as other toys and novelties. In spite of fierce competition from other toy makers, his company dominated the market for 35 years.
Thanks to his own talent for sensationalizing a simple toy, his death in 1927 was turned into a lasting legend. His fall from the factory roof while doing repairs was rumored to have been a suicide, and to this day that story is still circulated as fact.
After his death his family decided to sell the company to Parker Brothers who still produce the board to this day, and own all rights to this board.
People who have faith in the Quija board believe that this board is a doorway to another plain of existence and due to this can put the user in great danger from malevolent spirits. Most people say that if you are going to use one of these boards you should place a silver coin on the board and this will not allow any evil spirits to pass over to our realm.
*PLEASE NOTE THAT WHPS DOES NOT CONDONE THE USE OF THE OUIJA BOARD – except Ducky who doesn’t believe in them and has never had any experiences when using them.